DMCA. Copyrighted Work that you can Claim.
Base have 55 000 books.
Search: 


๐Ÿ“™ Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel, Nicholas Carah (auth.) โ€” free pdf


This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.
With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.



About book:

About file:

  • File size: 1 892 766
  • Format: pdf


Security code:
Download button

Similar books results


Israeli Culture between the Two Intifadas: A Brief Romance
Israeli Culture between the Two Intifadas: A Brief Romance free epub by Yaron Peleg

Over the past two decades, profound changes in Israel opened its society to powerful outside forces and the dominance of global capitalism. As a result, the centrality of Zionism as an organizing ideology waned, prompting expressions of anxiety in Israel ...

Cultural Change and Ordinary Life
Cultural Change and Ordinary Life pdf free by Brian Longhurst

How important are the media? How is culture changing? How is ordinary life being transformed? How do we belong? This ground-breaking book offers a new approach to the understanding of everyday life, the media and cultural change. It explores the social pa...

Exploring Borders: Understanding Culture and Psychology
Exploring Borders: Understanding Culture and Psychology free epub by Giuseppe Mantovani

In Exploring Borders, Giuseppe Mantovani highlights and explores the ways in which culture acts as framework organising our experience. He emphasises the differences across and between cultures and examines the depths to which these can go. He also analys...

Public Television: Politics and the Battle over Documentary Film (Communications, Media and Culture Series)
Public Television: Politics and the Battle over Documentary Film (Communications, Media and Culture Series) free epub by B. J. Bullert

B.J. Bullert's preface to Public Television illustrates her point with damning clarity. Just as she thought everything was in place--an award-winning documentary filmmaker on board, two years of research, a $100,000 grant--PBS began to flex its censors...

The Handbook of Global Communication and Media Ethics, Volume I, Volume II
The Handbook of Global Communication and Media Ethics, Volume I, Volume II pdf free by

This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world...

Ordinary Egyptians: Creating the Modern Nation through Popular Culture
Ordinary Egyptians: Creating the Modern Nation through Popular Culture epub download by Ziad Fahmy

The popular culture of pre-revolution Egypt did more than entertainโ€”it created a nation. Songs, jokes, and satire, comedic sketches, plays, and poetry, all provided an opportunity for discussion and debate about national identity and an outlet for resista...

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll download pdf by Roger Blackwell, Tina Stephan

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In...

Feminist Erasures: Challenging Backlash Culture
Feminist Erasures: Challenging Backlash Culture download pdf by Kumarini Silva, Kaitlynn Mendes

Feminist Erasures presents a collection of original essays that examines the state of feminism in North America and Western Europe. It focuses on a range of cultural and political contexts to interrogate the apathy toward, erasure of, and interventions in...

Elegy (The New Critical Idiom)
Elegy (The New Critical Idiom) free download by David Kennedy

Grief and mourning are generally considered to be private, yet universal instincts. But in a media age of televised funerals and visible bereavement, elegies are increasingly significant and open to public scrutiny. Providing an overview of the history of...

Twenty-four hours of local cohomology

The Theory of Rings
The Theory of Rings free epub by Nathan Jacobson

The book is mainly concerned with the theory of rings in which both maximal and minimal conditions hold for ideals (except in the last chapter, where rings of the type of a maximal order in an algebra are considered). The central idea consists of represen...

Lectures on quantum groups
Lectures on quantum groups free pdf by Jens Carsten Jantzen

Since its origin about ten years ago, the theory of quantum groups has become one of the most fascinating topics of modern mathematics, with numerous applications to several sometimes rather disparate areas, including low-dimensional topology and mathemat...

Jumping numbers of a simple complete ideal in a two-dimensional regular local ring
Jumping numbers of a simple complete ideal in a two-dimensional regular local ring free download by Tarmo Jarvilehto

The multiplier ideals of an ideal in a regular local ring form a family of ideals parameterized by non-negative rational numbers. As the rational number increases the corresponding multiplier ideal remains unchanged until at some point it gets strictly sm...

Cohen-Macaulay representations
Cohen-Macaulay representations pdf free by Graham J. Leuschke, Roger Wiegand

This book is a comprehensive treatment of the representation theory of maximal Cohen-Macaulay (MCM) modules over local rings. This topic is at the intersection of commutative algebra, singularity theory, and representations of groups and algebras. Two in...

Noncommutative Noetherian rings
Noncommutative Noetherian rings free epub by J. C. McConnell and J. C. Robson

This is an updated edition of a work that was considered the definitive account in the subject area upon its initial publication by J. Wiley & Sons in 1987. It presents, within a wider context, a comprehensive account of noncommutative Noetherian rings. T...

Invariant theory
Invariant theory free pdf by Mara D. Neusel

This book presents the characteristic zero invariant theory of finite groups acting linearly on polynomial algebras. The author assumes basic knowledge of groups and rings, and introduces more advanced methods from commutative algebra along the way. The t...

On the spectra of quantum groups
On the spectra of quantum groups free pdf by Milen Yakimov

Joseph and Hodges-Levasseur (in the A case) described the spectra of all quantum function algebras R q [G] on simple algebraic groups in terms of the centres of certain localisations of quotients of R q [G] by torus invariant prime ideals, or equivalently...

A course on the web graph

The Agile Samurai: How Agile Masters Deliver Great Software
The Agile Samurai: How Agile Masters Deliver Great Software free download by Jonathan Rasmusson

Here are three simple truths about software development: 1. You can't gather all the requirements up front. 2. The requirements you do gather will change. 3. There is always more to do than time and money will allow. Those are the facts of life. But you...