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📙 Conducting Research Surveys Via E-Mail and The Web by Matthias Schonlau — download pdf


Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

About book:

  • Author: Matthias Schonlau
  • Year: 2002
  • Language: English
  • ISBN: 0833031104,9780833031105,9780833032263

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  • File size: 1 386 478
  • Format: pdf


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