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📙 Nonprofit Publications: What You Need to Know to Create Winning Publications by — free pdf


Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

  • Useful policies, guidelines and publication procedures
  • How to produce quality annual reports
  • Advice on writing and editing copy
  • Tips for taking, managing and incorporating photos and images
  • Numerous layout and design ideas
  • Advantages of online publications
  • Outsourcing considerations
  • Evaluating publication effectiveness
  • Editorial calendars
  • Editorial evaluation
  • Increasing readership
  • Submission guidelines
  • Publication underwriting
  • Strategic partnerships
  • Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Useful Policies, Guidelines and Publication Procedures (pages 4–10):
Chapter 2 Tips for Producing Stand?Out Annual Reports (pages 11–17):
Chapter 3 Newsletter and/or Magazine Production (pages 18–29):
Chapter 4 Writing and Editing: Copy, Content and Proofing (pages 30–34):
Chapter 5 Tips for Taking, Managing and Incorporating Photos (pages 35–40):
Chapter 6 Layout and Design Ideas (pages 41–46):
Chapter 7 Online Publication Considerations (pages 47–52):
Chapter 8 Outsourcing: Writing, Photography, Design and Production and More (pages 53–58):
Chapter 9 Cost?Saving Ideas (pages 59–65):
Chapter 10 Ways to Evaluate Your Publication's Effectiveness (pages 66–70):
Chapter 11 Publications Ideas Worth Considering (pages 71–80):

About book:

  • Author:
  • Year: 2013
  • Publisher: Jossey-Bass
  • Language: English
  • ISBN: 9781118691953,9781118704073

About file:

  • File size: 43 107 564
  • Format: pdf


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